Honeysuckle Hollow, LLC

Valentine's Day

Valentine's Day 2017 | Team Honeysuckle Hollow

Shop, Family, HolidaysMercedes IvenerComment

The old adage “many hands make light work” comes to mind when looking back on our Valentine’s Day this year. They certainly helped to lighten the load and bring merriment into a floral holiday that can be overwhelming and exhausting. There were so many helping hands this year and so many great things about Valentine’s Day 2017 at Honeysuckle Hollow that I just had to put them in a quick post. 


Shop Improvements

The three weeks leading up to Valentine’s Day this year were like a whirlwind. Amidst my ordering craze to find the best flowers in the world (literally, I bought from the Amsterdam worldwide flower market, among a variety of other places), we decided that some improvements to the shop were absolutely imperative. Dearest Vanessa was handed the task of figuring out how to get a walk-in cooler installed, my design room improved with better storage and raised up designing tables (to help all of our necks), along with building a new checkout counter to better serve our customers’ check out process. This was no small task, and in a very short amount of time, she had orchestrated and accomplished everything! I am not sure she slept much, and her house was turned into a wood workshop, but somehow she got it all done just days before the flowers began arriving! It was incredible how much these changes helped streamline our process when the flowers started pouring in. There was no way that the amount of flowers I ordered would have come close to fitting in our old display cooler, so it was undoubtedly a necessary piece in the growth of our little shop. We are now WAY more equipped to handle large events. The shelves she put into my cooler are the absolute best because once all the flowers are put into buckets on the risers, it feels like I am shopping at a flower market each time I step in to pick out flowers to design with. Pinch me! The organization, utility, and beauty of it made me keep wondering how I ever lived without these additions. All of the new cabinets in my work area have given everything a “home”, plus they were green when we found them on Craigslist, and let’s face it, I love green (much to my staff’s dismay sometimes!).  All in all, the shop felt like a whole new place, and I kept gleefully working long into the night with a smile on my face. 

Many Hands Make Light Work

Not only did we have Vanessa and Summer helping at the shop this year, but we had all sorts of family and friends lend a hand. My son Cale was terribly sick during all of this, so he spent days sleeping on the floor while we worked away (thank goodness for a job where I can bring my kids to work with me when I have to!).  And of course, I thank those who pitched in to babysit Cale so he could rest at home too. My daughter, Everly, as always was a huge help with everything from checkout to cleaning up the shop at the end of our open houses when I’m too tired to lug all the buckets and arrangements back into the cooler. Having Everly working with me is such a help with her efficiency, keen interest in the business of it all (always calculating sales throughout the day and evaluating expenses and profit), and her willingness to wake up at the crack of dawn and come to the shop on our open house days with her hair done, nails painted, and car packed up for me. Hopefully she will use these tools in her life as she learns about running a business, working in a family shop, the value of hard work, following your passions, handling customers, creative endeavors, floristry and so much more. Leading up to Valentine’s Day, Summer was, as usual, busy working behind the scenes – designing marketing materials, publishing blogs and newsletters, and designing flowers, as well as setting up our shop so it always looks beautiful. Everly, Vanessa, and Summer are incredibly proficient at running the shop for me so that I can create beauty and talk with my dear customers when they come in. I am incredibly fortunate for all of these ladies! 

I even had some friends from town come in on various days to help process flowers and do various other tasks around the shop.  One day the talented flower farmer-florist, Alissa, from Alissa’s Flower Farm in Hull, Iowa come down to design with me in order to get a start on the MANY, MANY flower arrangements that we created. As always, it was a pleasure working with her, and I’m fortunate for her willingness to help fill in during the winter months when I need an extra hand. 

Then, the big fun this year, was that my Mom and Dad agreed to travel 16 hours from their home near Jackson Hole, Wyoming to help out at the shop. They arrived early and helped to cook, clean, and take care of my household (of course along with my sweet Hubby) while I was working at the shop processing and designing flowers in the week before Valentine’s Day.  We were open at the shop 3 full days this year for Valentine’s Day so that we might best serve the community in this busy floral holiday (as opposed to our usual one day per month that we open shop to the public). I was ever so glad to have all the extra hands because it was BUSY! Word must be getting out about our little flower shop because we did a LOT of business in the three days we were open. It took My Mom, my daughter, and Vanessa to take care of check out and packaging. Summer was in the back with the flowers helping customers with me, and then on Valentine’s Day we had my Dad, Vanessa, and my dear mother-in-law running deliveries for most of the day. Honestly, I couldn’t have done it without all of you! The best part was, it was fun. Yes, it was busy, but with so many people that I love involved in the adventure, it was truly a pleasure to create and deliver beauty to the community. I was able to focus on the art of floral design while everyone helped to run the shop and take care of our customers. I have a variety of things I can improve upon for next year, as always, but overall this was our very best Valentine’s Days to date. For this, I thank everyone who helped out and, of course, everyone who bought flowers from us this year! 

We even had television station show up to do a segment on our shop. That, combined with our article in the Siouxland Life publication, seemed to help business for sure. That and social media. Thankfully, Facebook and Instagram posts keep spreading the word about the type of natural beauty that we create and the fascinating and beautiful flowers we use. All of this seems to be working to bring customers in our door! My gratitude for the growth of this business is immense. 

single stems.jpg

Lastly, I would like to thank dearest Sheila, of Blooms Floral in Omaha, Nebraska who is kind enough to provide occasional advice to me (as she has been in business for at least 15 years). When we were talking just before Valentine’s Day, she reminded me to have fun and to serve my community. So many florists get caught up in dreading Valentine’s Day with its achingly long hours of work, but she said simply to enjoy it. Enjoy all the flowers you get to order. Enjoy working late by ordering food and making it fun for your helpers. Enjoy the creative process. Enjoy bringing beauty to your customers and to those they love through flowers. Enjoy the simple act of sending messages of love through flowers. I honestly think those insights were what helped to make this holiday what it was - a joy. Thank you for reminding me of all of this, Sheila, at just the right time.

After everything was over, I did enjoy a weekend away with my husband in the wide-open abyss of the prairie in the Sandhills of Nebraska, camping and riding horses all day in the unseasonably warm, sunny weather. During these two days away (thanks to my in-laws who watched my kids) I had time to catch up with my Hubby, sleep for endless hours, enjoy the outdoors, be with my pets, and truly rest. It was most rejuvenating, and I returned ready to get back to the shop and my family. It is amazing how little time it truly takes to recuperate if just given the time and space to do so. For me it requires the wilds of nature, a loved companion, and lots of sleep!

And now with Valentine’s Day over, I am headlong into wedding season. I am doing consultations for new brides, proposals for weddings, last minute meetings with brides to discuss final details, ordering, sourcing beautiful hard goods and ribbons and the like….that is the fun part about being a florist. There is never a dull moment. 

Valentine's Day Sale

ShopMercedes IvenerComment
Valentine's Day Flyer

Valentine’s Day for florists is often a love/ hate affair. We all love it because of the many customers seeking out flowers on one special day, and we all hate it because it involves a marathon of work leading up to that one day. Last year my thermostat went out on my cooler and I lost a good deal of flowers. It was a trial of perseverance, but it all turned out all right. Fortunately, this year was far less dramatic. We did have our flowers arrive a day late due to transportation issues. This required us to pull an all-nighter designing arrangements, but otherwise it went smoothly. I always expect a little loss of sleep during Valentine’s Day, so it was par for the course!

The great thing about this Valentine’s Day was all the beautiful flowers I got to work with. I purchased flowers from California, Amsterdam’s flower market, a sustainable rose farm in Ecuador, and from various Midwest wholesalers. Although I wish Valentine’s Day was in the summer during our own growing season so I could buy from all local growers, my supply was pretty amazing. It takes a lot of effort to seek out flowers from such a variety of sources, but I believe it is part of what makes our flower selection special. Once the flowers arrived, it was such fun working with our team to produce some lovely, nature-inspired designs. There was a wide variety of arrangements, from rustic to modern and everything in between. 

To entice men (and women) to stop in Friday after work, we were lucky enough to get Eric Martin of Marto Brewing to offer beer tasting at the shop. It was a great draw, and he had some amazing beer. He will be opening up a brewery in Sioux City soon, so keep your eyes open for that. He has some really special brews and has won many awards. Thank you, Eric, for agreeing to make our evening a special event filled with beer, fun, flowers, and friends. 

Marto Brewing

We strive to take the “cheese” out of Valentine’s Day….we do not sell teddy bears and fake flowers. Instead, we provide artistic, lush floral designs that make people happy to both give and receive our arrangements. We attempt to bring the joy of flowers back to the holiday. We found that so many people have been refreshed giving flowers again for this holiday after years of not wanting to due to old, over-priced, boring options. We found men and women very interested in our product and excited about giving and receiving Honeysuckle Hollow Flowers.

We also had a variety of gifts in the shop from local artisans such as Bloom Wild, Shady Grove Pottery, Ken Peterson woodwork, jewelry from Alyssa Feiges, and handmade sweets from my daughter, Everly and her friend Isobel. It is great to support other local artists, and it makes for great, unique gifts to pair with our flowers. 


Our shop is always filled with interesting items, too, like these hanging terrarium globes that I happened to get a decent photo of the other day:


And yes, the store was packed with flowers and arrangements! There was something for everyone.  Here are a few pictures from the day.

Valentine's Arrangements
Red arrangement
Pink arrangement
Peach arrangement
Colorful arrangement
White arrangements
Red Bouquet #2
Paper flowers

(We even did a little festive decorating of the shop with some handmade/hand-dyed paper flowers for the wall.)

Thank you to everyone who stopped by to purchase a little beauty! We hope you loved your flowers and will think of us in the coming year for your events and holidays. I so appreciate every person who walks in our door and supports this dream of mine. I had a lot of very happy people who wrote me to say how much they loved their flowers. Reading these notes and looking at the photos they sent out into the world via social media made my Valentine’s Day! 

May your lives be touched by love and beauty often in the year to come!