Honeysuckle Hollow, LLC

Floral Design Course with Ashley Fox Designs

Photography, Weddings, DesignMercedes Ivener1 Comment

Bridal Bouquet design course/photo shoot with Ashley Fox Designs

February 2016, Minneapolis

As we are currently busy booking weddings for 2016 and 2017, I thought it would be useful to spend my annual floral design course focusing on the art of creating wedding bouquets. I have to say, this type of continuing education is sooooo much more fun than my CLE’s for law used to be! I have been making bouquets since I was a florist almost 20 years ago but the styles have changed, and I was dying to learn more about creating the open, airy, natural bouquets that are cropping up all over Instagram. The coasts are filled with florists creating the new “garden style” which I just LOVE. It is an organic, elegant style. It is artistic and tricky even though it looks perfectly natural and effortless. That’s the big secret and the big challenge. 

I have been making garden-style bouquets for two years but it is always important to keep learning. I am a student at heart, so seeking out knowledge is second nature to me. I would go to a floral design course every month if I could, but I usually settle on a few a year. I love connecting with other designers, learning new techniques, discovering new flowers, and finding new sources to order flowers from. It keeps me up to date on the newest trends and inspires me. My designs are always improving and changing, and creativity is a magnet for more creativity. With all of this in mind, I decided to search up a bouquet design course in the Midwest for once. So many of my design classes are on the coasts, but I wanted to meet a Midwest designer and talk to her about our special challenges of sourcing flowers, transportation costs, marketing, demographics, and such. After following Ashley Fox Designs of Minneapolis, Minnesota for over a year now on social media, I decided to ask her if she would do a class for a few of us. She kindly agreed and we arrived the end of February to the Twin Cities ready to soak it all in. 

Summer (Honeysuckle Hollow’s marketing guru, assistant designer, and stylist) joined me along with Alissa from Alissa’s Flowers (a flower grower in Sioux Center that I have become friends with and buy from in the summer). We had a great day filled with business advice, style boards, lots of bouquet instruction, gorgeous flowers, beautiful silk ribbons (from Silk and Willow), and finally a professional photoshoot at the end of the day to capture our work. There was a lovely model @katieclarko from @wehmannagency, a make up and hair stylist @empiriastudios, a local dress shop @thewhiteroommpls, dresses from @johannajohnsonofficial, @houghtonnyc, @shopgossamer, styling and instruction by Ashley Fox Designs of course, and the very talented photography of @amandanippoldt and @tarynchristinephoto.  It was fun to watch the styled shoot take place in some great natural light of an old building. It was even more fun to get the photos back!!! Here are some of my favorites from what was created that day. I am still drooling over the romantic, dreamy images—many of which were shot in film. So artistic and a perfect representation of the style we were creating. Enjoy and pass on to friends who might be planning a wedding for inspiration….

Floral designs are student and instructor work.

Alissa, Summer, Ashley, Mercedes

It was a wonderful day with so much beauty and information. I cannot thank Ashley enough for this opportunity she created for our small group. And the super exciting news… I was asked back to be an assistant for Ashley Fox’s bouquet class next spring!! What an honor and special opportunity to help and to learn even more from the very talented Ashley!! I can hardly wait.